choice

10Mar09

Barry Schwartz on the problem of choice and shopping for jeans: My interest in the problem began when I went to replace my jeans at The Gap. I do that as infrequently as I possibly can. I dislike shopping in general but I especially hate to shop for jeans. So I went in and I [...]

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Tags: choice, happiness, mind, paradox, psychology, Schwartz, TED, video, zemblanity